SEO
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.
Sitemaps
Sitemaps is a protocol in XML format meant for a webmaster to inform search engines about URLs on a website that are available for web crawling. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs of the site. This allows search engines to crawl the site more efficiently and to find URLs that may be isolated from the rest of the site’s content.
Установка плагина Yoast SEO
Install the plugin: Yoast SEO.
Next, we go to Google Search Console and add our main page of our site.
Then we copy the HTML tag and paste it into Google’s SEO “site connection” settings and confirm it in Google Search Console after saving.
Next we go to the XML sitemaps.
We copy the part of the URL where the sitemap is indicated and paste it into the Google Search Console into the sitemap files, send it and the status should be successful.
In the pages tab, we see how many pages are indexed and how many are not indexed
